Brad Deflin

Brad Deflin founded Total Digital Security in 2013 to solve a growing problem: individuals and their personal technology were facing sophisticated digital threats with no clear path to protection. Brad saw what others missed—cybersecurity wasn’t just an IT issue; it was a personal one. His mission ever since has been to provide real people with the same level of protection once reserved for corporations and governments—without the complexity, invasiveness, or loss of control.

Brad’s work is driven by a belief that cybersecurity is essential to personal safety, privacy, and freedom in the Digital Age. He advocates for digital autonomy—empowering individuals to own, control, and protect their technology and information across every device, location, and network they use.

As a speaker, writer, and advisor, Brad makes the complex simple. He’s helped thousands of people—from families to executives to professional advisors—understand digital risk and take practical steps to stay protected. His approach blends enterprise-grade tools, concierge-level service, and an unwavering focus on people over infrastructure.

With decades of experience in high-trust environments—including a career on Wall Street and executive leadership in wealth management—Brad brings a uniquely human-centered lens to cybersecurity. He’s led TDS from its founding through a decade of growth, innovation, and real-world impact, serving private clients and organizations around the globe.

Brad is the author of The CyberAdvisor Letter, a monthly publication followed by clients, advisors, and industry peers. His insights have appeared in white papers, family office publications, and corporate briefings. He also delivers keynote talks and workshops focused on practical digital risk management for high-net-worth individuals and the professionals who serve them.

• Privacy is essential to freedom and safety
• Cybersecurity systems must serve people, not systems
• Digital autonomy means ownership and control of digital assets
• Education and self-empowerment are the foundation of survival and success in the Digital Age

Brad works directly with clients, advisors, and professional organizations to architect cybersecurity systems that evolve and endure to protect what matters most. He continues to lead TDS with a hands-on approach and a deep commitment to advancing security as a personal right and responsibility.

Since 2023, Brad has been actively involved in what he calls “the inexorable intertwining of cybersecurity and AI.” As a consultant, architect, and integrator of advanced AI systems, he has designed next-generation office and business environments that serve as the intelligent core of their future operations.

Read the white paper: AI and the Family Office →

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